Pei's BLOG

This is Pei.When people wanna introduce one another, the rapid method is telling them the astrology and blood type. Ummm..My astrology is Gemini. My blood type is AB. Yup..I have 2x2=4 personalities..No,it's not fair at all. I do hope I can be self-effacement in my life. I am not that sort of freak. Anyway, it's glad for you to visit my Blog.If you were Gimini & AB type, please be my friend. BTW, I live in UK for studying a master course now.

Saturday, August 27, 2005

創業甘苦談1.-有關Marketing

Marketing其實就是怎麼寵膚淺的消費者們, 基本上大多數的消費者是膚淺的, 真正會分析、了解他們要的產品人並不多, 簡單的說, 那就是真的識貨人並不多, 大部份的消費者, 你得給他們糖吃之外, 還要清楚的指出糖的方位在那?? 清楚的讓消費者知道糖的方位是很重要的事, 在眾多競爭的市場裡, 消費者可選擇的產品太多了, 他們通常眼花撩亂, 怎麼吸引消費者, 就得用最簡單、最清楚的方式, 讓大多數人都懂的方式, 來做marketing。
若自以為是的以為識貨人會自動靠過來, 那麼就等著賠錢吧!!

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